Posted on Thu, Jul. 10, 2003
McDonald's fans: Watch out for Rene
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Rene Steven was driving to a Spangles on West Street a couple of weeks ago when she saw something she didn't like: a huge line at McDonald's.
As the Spangles director of operations -- not to mention its omnipresent spokeswoman -- Steven decided to do something about it.
"OK, I'll pay somebody 20 bucks to go over to McDonald's and ask customers why they're there and not here," she said to employees, most of whom just laughed.
An assistant manager took her up on it and started asking the McDonald's customers why they liked the fast-food chain.
When the assistant manager returned, Steven told her that wasn't what she wanted. The employee had to specifically ask, "Why are you here and not at Spangles?"
This time Steven drove back to McDonald's with the employee, who took a clipboard and interviewed customers in the drive-through while Steven tried to make herself inconspicuous.
What now might be known as "The McDonald's Incident" wasn't actually all that helpful to Steven because there were "50 bazillion answers."
Spangles' business is just fine, but Steven always wants more -- especially from those McDonald's customers.
Protein style
Diners on the Atkins diet may like a new menu feature at Spangles, which on Monday will introduce "protein style" choices.
Customers can already get protein-loaded meals. This just makes ordering easier. For instance, instead of asking for sandwiches with extra lettuce and tomatoes and no bun, they can simply say they want their meal protein style.
"There are so many people out there who are on that diet," Steven says. That includes her.
"I've been on every diet in the world."