This angle, about "oat milk" and tofurkey, is an incredibly important one. Which is why there is so much pushback from the people who make money from such.
In the US, chocolate rules have been relaxed, which makes me even more of a label reader. I got used to seeing the hodgepodge at the bottom of the ingredients list as small amounts that didn't matter. Now I know they do. And what is more, they are much MORE of the macros on the label than I ever imagined.
For a while, there was a crisis and all the ice cream had to be labeled "quiescently frozen confection."
Quote:
This phrase actually refers to the fact that flavored ice is simply put in a refrigerator and frozen. The word "quiescently" means in a restful state. This distinction is made because ice cream and most other frozen confections are stirred or agitated in a process known as overrunning. For example, overrunning is what causes the ice cream mixture to expand as it slowly freezes by creating little bubbles of air in the mixture. It requires constant agitation until the confection is ready. Quiescently frozen mixtures are not stirred or agitated at all after the mixture is prepared.
https://recipes.howstuffworks.com/question499.htm
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As the article states, such a substance is not true ice cream. It has a lot of stuff in it to help it pretend to be ice cream, and a busy person might not notice. And then they would buy it anyway, because it still looks like ice cream.
That's the insidious creep into Frankenfoods. My only contact with fast food is now through my television, and I'm astonished at how layers of batter and bun cover any possible meat, and who knows if it's really meat? If Taco Bell can sell a "beef burrito" that is mostly textured vegetable protein, unless they state 100% meat,
it's not.
I look at the macros on the label, and ask myself, how much of the protein, fat, and carbohydrates -- which are the only categories -- are really made of the most common food ingredients: Monosodium Glutamate (MSG), Artificial Food Coloring, Sodium Nitrite, Guar Gum, High-Fructose Corn Syrup, Artificial Sweeteners, and Trans Fat.
And that is a tiny list of possibilities. The amount of hot smoothie sludge that clogged my sink makes the think they are hiding it in the label in ways people won't notice.
Quote:
The Impossible Burger is made from soy protein concentrate, coconut oil, sunflower oil, potato protein, methylcellulose, yeast extract, salt, gums, and water and additives, including vitamin B12, zinc, vitamin B6, thiamin (B1) and niacin. The ingredient that gives an Impossible Burger the taste of meat is heme.
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But it's labeled as a burger and sold next to actual meat. Such deceptive alignment is part of fooling the consumer. Because just read that list! Is there any FOOD in it?