I couldn't find a transcript of this interview, so link to a video of his excuse for why plant based foods aren't selling well:
https://www.bloomberg.com/news/vide...correctly-video
I question his claim that Impossible fake meats are now less expensive than real meats -
Just checking the walmart site (easy place to compare prices):
Impossible ground "beef": 12 oz for $6.78 (
$8.48/lb)
Organic Grass Fed ground beef: $6.28/lb (85%), $7.28 (93%)
The price drops further if you buy the 3-pack of organic grass fed beef: $5.83/lb for 3 lbs 85%, and $6.44/lb for 3 lbs 93%.
Maybe it's different at other stores - although Target's website shows similarly higher prices for Impossible burger than for grass fed organic.
His claim that there's more protein in Impossible burger than in real beef is bogus too:
Impossible: 19 g protein/4 oz serving
Organic grass fed ground beef: 85% has 21 g protein/4 oz serving, 93% has 26 g protein/4 oz serving.
Does he really believe that people listening to his nonsense don't have enough common sense to actually check the prices and nutrition stats to verify his claims?