Got this email from Atkins today for those who need to lose 40 pounds or less. Thought Atkins followers might be interested.

INTRODUCING ATKINS 40™

This holiday season, we are excited to announce Atkins is introducing more variety and even more food choices with a new, flexible component of Atkins: Atkins 40.

And before you start worrying that Atkins is changing, we want to be clear that we are simply offering another option. The classic Atkins approach has been renamed to Atkins 20™ — it's the same four-phase program, starting with induction at 20 grams of Net Carbs a day.

HOW IT WORKS

On Atkins 40, if you have 40 lbs. or less to lose, you can now begin with 40 grams of Net Carbs a day and progressively move up as you get closer to your goal weight. Atkins 40 is backed by 31 scientific studies, that prove the body can still switch to burning fats for fuel with up to 40 grams of Net Carbs per day, depending on how much weight you have to lose.

NEW ATKINS.COM

To help guide you through this process, we've launched an all new atkins.com that explains the two programs in detail. It even recommends the approach that is right for you. We'll also be introducing an enhanced Community experience in the coming weeks to help you succeed — with improved tools, including fitness trackers, meal planners, groups, discussion boards and more!