Thu, May-23-24, 07:38
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Senior Member
Posts: 1,975
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Plan: Atkins-ish (hypoglycemia)
Stats: 000/000/000
BF:
Progress: 50%
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Quote:
Originally Posted by Kristine
I hate re-branding. "Lean Cuisine" isn't getting enough clicks and sales anymore? "Let's tweak it a bit, rename it and re-launch it."
"Vital Pursuit" has to be the weirdest, most awkward food product brand name I've ever heard. If you asked me to guess what product "Vital Pursuit" brand is, I'd guess maybe hunting equipment, military/police something-or-other... you might have wanted to focus-group this one, guys.
So, nice press release, but they're basically admitting their meals sucked. If they're only now trying to prioritize protein, fiber and nutrients, that means they weren't before. Thanks, jerks. 😒
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Don't hold back - tell us how you really feel about these new diet meals!
About the protein content, I wouldn't be the least bit surprised if there's even less protein in them than in the Lean Cuisines - I mean the RDA for protein keeps dropping, so it won't take much to be able to label it as high protein... probably even less protein than a Lean Cuisine.
The name is pretty stupid sounding, but I figured that Vital Pursuit must be referring to all the vitality you're convinced you'll have when you reach your goal weight from the GLP-1 drugs - and goal weight is what you're pursuing. And somehow these itty-bitty meals will have enough protein in them to prevent the muscle loss associated with the drugs.
Weird name for diet meals though - sounds more like it should be a trade name for the drugs themselves. So yeah, surely they could have come up with something better, even if it was condescending and utterly stupid too.
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