For me it's really gone beyond even processed foods. I eat very little of them unless they're from a reputable source (i.e. Boars Head Pepperoni). I will not buy any meats where the animals were given hormones or antibiotics. It raises the price of my meat by nearly double. Also I only buy raw prime grade beef. Claussin Pickles, because they just taste better and seem fresher.

Lots of changes for me, I go for quality over quantity now, and it's really hit the wallet a ton, but I think overall its for the best. Our normal week grocery bill for 3x meals for 3x people runs between 200-250$. We do try and use coupons and stock up on items when they go on sale, but this only works some of the times on these higher quality items since they're generally not what's on sale.