If you click on https://www.amazon.com/gp/product/1948836912/

It says it is the "#1 New Release" "in Vegetarian Diets"

Maybe they didn't read past the second sentence in the description "We’re told that if we care about our health—or our planet—eliminating red meat from our diets is crucial. That beef is bad for us and cattle farming is horrible for the environment. But science says otherwise."

Ha! Maybe it will improve some vegetarians' lives, like the person on the Macdougall website forum who suggested to me "maybe you should try Protein Power" when I wasn't doing well on Macdougall's carby diet.