"Add in worries over climate change, to which meat farming is a major contributor, and health concerns as well, especially for red meats, and there was a huge space for plant-based proteins."

No, meat farming is NOT a major contributor to climate change.

No, meat, especially red meat, is NOT a health concern.

I'm so tired of hearing otherwise intelligent people say they can't order a steak at a restaurant because they'd already had red meat one day in the past week. I have a friend who was telling me about her new air fryer from Ninja that also toasts and broils, etc. She cooked a whole chicken in it and said she knows chicken skin is "so bad for you," but it tasted so good.

It's all the processed crap that is the issue. Give me my steak and you can keep your overly processed fake food.