I started out simply wanting to lose 10 lbs so I could fit into a dress I had!
The weight came off so easily that I kept adjusting my goal. This was based on pure vanity. I decided I wanted to look lean and willowy. I picked 125 because that is what I weighed throughout most of my teenaged years, so I figured it was a natural ideal weight for my body type.
Once I hit 125, I didn't like that my normal daily fluctuations were above that number (125-129), so I purposefully dropped down to 120. Now my highest number is 125 and I usually hover around 123. Again, I feel this is vanity guiding me, but so what?

My body is better looking than it's been since I had kids in my twenties, and I feel better than since my late thirties when arthritis started to settle in. I'm 58.

I weigh daily and am pleased daily - it is a great motivator to stay on plan. I will not let go of this accomplishment for anything.