We have a great health food store right in our town, which is a fine upgrade from the one in the neighboring town, where I work. Our store has humane meat and covers all ways of eating. The other store is militantly, rabidly, overtly vegan.

• vegan soups are super-sweetened; if the starch won't get you, the sugar will
• vegans LOOOOOOOVE their fake meat and dairy products; this is literally half the groceries in the vegan store
• vegan delis like confrontational names, like their vegan Reuben is a "Righteous Reuben"
• the vegan labels are blatantly proud of their imitation to forbidden animal products

"Can't tell the difference" is their rallying cry; but why? I see so much defensiveness and holier-than-thou in the vegan movement.