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Old Tue, Dec-08-15, 04:50
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JEY100 JEY100 is online now
Posts: 13,368
 
Plan: P:E/DDF
Stats: 225/150/169 Female 5' 9"
BF:45%/28%/25%
Progress: 134%
Location: NC
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WF announced in the spring that they will launch another line of stores (named 365 by Whole Foods) that will be an Exact Copy of Trader Joe's. Streamlined offerings, smaller stores, cheaper prices. The first will open early 2016, as I remember there was not one planned for NC, Only the big metros.

Some analysts consider this a dumb move that will only cannibalize WF's own sales. Trader Joe's is eating their lunch in many markets, already firmly established with good locations and has the international sourcing power of Aldis. PRoducts like the French cultured butter, Italian organic cauliflower and Bavarian Blue Cheese are so unique and so cheap....I cannot fathom what 365 could possibly offer that would make me change loyalty from the "original" TJ to a copy cat. (Other than reducing the supplements to basic 365 vitamins and getting rid of those scary herbalists who pounce on customers in WF )
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