I must admit that I don’t get it. I have not found it hard to lose weight and keep it off and I lost over 100 pounds. Maybe I just hadn’t heard the ubiquitous message that the kind of weight loss I experienced is impossible on a long term basis. I am here to say it is very possible. You just have to prioritize health and then do your research. Don’t look for easy fixes but do look for common sense. For me common sense is to eat real foods; don’t eat ultra processed pseudo food products; nourish your body; consider eating what you do first and foremost to attain and maintain health with enjoyment of the food a secondary consideration. Yes, you want it to taste good but not as its primary purpose. Pleasure in eating must become a secondary concern. Nourishment always the first concern. Easy peasy I say.