I don't believe the author of the article posted by Demi, Jon Gaunt, was fat shaming in any way. His "diatribe" focused on the irony involved when those who blame obesity, which is ridiculous because obesity is merely a symptom with association to other health issues, are also the ones who happily accept funding from sources producing some of the most unhealthy products available. Jon is admittedly obese. He took matters head on when he changed his lifestyle to regain health. Blunt articles like this get people's attention more than some health organization making a false claim that obesity causes cancer. There are many people who, by shaky BMI calculations, are considered obese but are also very healthy. More calories in, calories out, and exercise admonitions aren't going to cut it. Most of us have blocked that out for a long time. What does cut it is hearing from many who have conquered this issues (obesity), and in the process, have regained sound health in many other areas. Those who claim fat shaming, Freedhoff and others, clearly miss the point, but so does Cancer Research UK to Gaunt's point.