Good, we are now starting the transition to Phase 3 in the 4 phases of adopting a new dietary and nutrition belief system:

Phase 1) Individual believers who adopt changes on their own with little research and only N=1 experiences. Grass roots. This can be encouraged by early adopters of experts who risk reputation and credibility like Banting, Atkins, Bernstein, Westman, Taubes and others.

Phase 2) Some experts from the medical and research communities start to confirm research in clinical settings (Westman, Atkins, Unwin, Hallberg, Gerber, Cummins, Phinney, Volek, Fung, D'Agostino, etc.) fueling broader adoption of N=1 individuals and generating some media recognition, publications, videos in the process. This phase starts to reach more people who are frustrated with current, ineffective recommendations like the DGA. I believe we are in the latter stages of Phase 2 today.

Phase 3) Work and recognition from Phases 1&2 start to become adopted by additional organizations who are more risk averse when lending credibility to methods against which they have campaigned in the past. Broader acceptance by the public results in increased awareness of physicians and food manufacturers race to produce products that are "friendly" with this new approach (keto friendly, Paleo friendly, Whole30 friendly, etc.) Dr. Oz has segments on his show strictly due to increased popularity to maintain relevance for his viewers (the ultimate indicator that we're in Phase 3!).

Phase 4) Broad adoption and recognition by the public, the medical community, food manufacturers, and other laymen. The pharmaceutical industry will force new drugs on the market to protect their revenue streams, but the tide turns when people realize they can achieve better health with whole foods and not a prescription. The DGAs are updated to recognize the various WOE that achieve health and eliminate all the myths about fats and substitute sugar, sugar producing, and processed foods as the negatives for consumption.