There's nothing particularly exotic about how Michelson makes his coffee. The Presse he uses to make the coffee is just a version of a French Press. I've been using a french press for over 30 years as have many other people. The kind of coffee he uses is just a type of coffee grown in a certain region of Ethiopia. There are lots of coffees grown in lots of different places named by the country and region they are grown in. Lots of people are particular about the kind of coffee they use. Coffee beans like wine can be identified by where they are grown. And then he adds a bunch of stuff to it. Lots of people prepare fancy coffee drinks. Big deal Not a magic elixir, just a coffee drink he enjoys.