I have gone from ignoring these as Marketing scams to worrying that that rapid popularization and monetizing of anything "Ketogenic" is going to lead to its equally rapid demise after some idiot biohacker dies. Jacking up ketones artificially without compensating low glucose and other adjustments is an unknown.

Speaking of Silicon Valley...a headline yesterday...

"Silicon Valley's favorite diet is now available in a three-day meal kit that costs $210 " !!

http://www.businessinsider.in/theli...st/61566312.cms

Some whiny reporter who found the Diet Just Soooo Hard to do, ultimately realized that $210 was a little pricey for some salmon and almonds.