I had a longer version of this but it got mucky. Basically--we say, sugar, like cocaine is addictive. And then people act as if we are conflating sugar with cocaine. Or if we take a broader view and look at food consumption as addictive versus cocaine--put it that way and the thing we are addicted to is what sustains life (food not cocaine of course). Cocaine is harmful, sugar can be harmful (and probably usually is, at least the way we use it), but they're harmful in different ways. We aren't saying that if you're going to eat a candy bar, you might as well go snort some coke and be done with it. But sometimes people act like that is what we're saying. It's sort of like calories in calories out where sometimes people act like if you don't think that's the place to concentrate, you don't actually believe in calorie deficits. When meanwhile it's more like we're saying that the calorie deficit isn't best taken head-on.