#8 on your list - Hyper-palatability. Is this really true? I know it gets tossed around alot, but I personally cannot believe it. Yes, I know that processed and fast foods are "the bad guys" but everyone still eats them "because they taste so darn good". Or, low carbers don't eat them, but then are consumed by cravings, "because they taste so darn good". But really? Is it a factor of my age (66), or my upbringing, or my genes, or what? None of that junk appeals to me, never has. None of it elicits feelings of loss now that I "can't" eat it anymore. Why would I choose a substandard fast food hamburger over one I could make myself at home? Why would I think that cinema popcorn was superior to freshly popped corn that I used to make at home? Why would I prefer some over sweet cola to homemade lemonade (OK, I can sort of see that, through my friends' eyes, though I have never liked them myself)? Sorry, kind of a thread hijack, but I do sometimes wonder.