If you go back to the initial LC books like Banting and 1972 Atkins, it was about going back to how we were supposed to be eating for optimal health. It was about reclaiming our genetic destiny, our history. Low carb "products" have destroyed this health aspect. It makes carbohydrates a reward or a game. It is not about getting OVER your addiction to carbs, but it is now about "tricking" your body with fake carbs, fake sugars. You will never be free eating that way.