If we ate only the fruit that was in season, and only when it's in season, obviously we wouldn't be consuming nearly as much fruit as people tend to eat these days.



We had fruit nearly every day when I was a kid. In season, dad grew watermelons and cantaloupes, but out of season, our fruit consumption was either as that little 4 oz glass of juice with breakfast, or some canned fruit with supper. Even though the fruit was canned in a sugary syrup, the fruit servings were relatively small, for example 1/2 of a canned peach or 1/2 of a canned pear.



These days, people are buying huge trays of cut fruit for parties/office events/soccer practices. Individuals will also buy containers which hold a minimum of 2 cups of cut fruit - sometimes multiple containers daily (and I know they're eating them all that day, because there's a $1 off sticker on it - it's been marked down because it won't be good the next day). Then they'll also buy juice, loads and loads of juice - single serving containers are 12 oz (even though the nutrition info on the bottle says 8 oz is a serving), but most people buy much larger containers of juice - it's not at all unusual to see customers buying several half-gallon or gallon containers of juice for the week.





If they're going to eat that much fruit and drink that much juice, might as well eat candy bars and drink chocolate milk.