I'm surprised Daiya went this route. Correct me if I'm wrong, but wouldn't most people who avoid dairy (but not other animal products) lactose intolerant? Daiya faces heavy competition from... actual dairy now. Except for specialty cheeses, almost every cheese I see in the grocery store is labeled "lactose-free." I believe it's ultra-filtered or something. Anyway, it's way cheaper than Daiya. So I don't know if alienating their vegan customers is a good business moooove.🐄 (Sorry, couldn't resist)