I take anything Michael Moss claims with a large grain of salt. Processed foods and the companies that manufacture them are easy targets; however, we often read about bad diets that lump together red meat, fats, and sugar which never leads to the root causes of poor health. His embracing the Center for Science in the Public Interest (CSPI) initiatives including their advisories as foundational input to the Dietary Guidelines for Americans (DGAs) is a relationship that causes me grave concern. I do agree with his claims of foods being manufactured to purposely cause addiction and rampant, uncontrollable eating. I fully support that theory as it has been very well articulated by Dr. Robert Cywes, Gary Taubes, and others. I prefer a stance by those who also promote a balanced diet of both animal and plant-based whole foods in combination to achieve optimum health.