I agree with Malibanne that this is a wonderful site and I believe it might become less so if there were subtle "penalties" for not subscribing. However, that said, I intend to subscribe this week anyway: not to get better service but to say "thank you" for helping me lose weight and keep it off. Hell, I've paid a lot more to doctors, pharmacists, trainers, hypnotists and snake oil peddlers who didn't help me achieve these results!