For me it was that article in the NY Times. I lost a lot of weight a long time ago and like most folks gained it all back and then a ton more, well, not quite a ton. I had given up all hope of losing weight. Diabetes runs in my family so I knew I was on a path to my ultimate destruction. That article gave me hope. The WOE makes me feel in control and not have the food in control.
Catmom