France has major beef with faux steak—and it’s banning the use of 21 words to describ
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https://finance.yahoo.com/news/fran...ml?guccounter=1 |
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I practically guffawed at those - those are certainly a lot more accurate descriptions of what you're eating than what we're seeing on most vegan "meat" products in the US. |
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What gloriously descriptive phrases! Quote:
This is a business strategy doomed to failure - After a decade, not only have they yet to even break even on cost vs sales, they are still bleeding (pun not intended... but lets go with it anyway) money at a ridiculous rate. They have to know that this is not in any way a viable business strategy. It's not a business, because no true businessperson would be willing to lose that kind of money after a decade in business, and continue to operate the business, because they're basically donating $100m/year to the cause of veganism. Since they claim that this is all to protect the animals, the planet, and public health, they would do much better putting that money into getting up on their soap box in the public square (social media these days) and put that amount of money towards preaching veganism to the public, and teaching them how to eat vegan - show them how to prepare vegan foods, show them how to prepare a tasty meal. (and yes, go ahead and try to convince them that they'll get all the nutrients they need, and that the vegan recipes they're giving out are tasty) |
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They do, they are all over social media doing that. Were I a young person who doesn't pay attention to science it would be easy -- especially for young and idealistic people -- to see veganism as THE answer and essentially join a cult. Most people don't -- they try it, maybe get the "honeymoon" but give up on trying to get it back. But many are true believers and unshakeable, even as their health deteriorates and their doctors give them B-12 shots. If those don't work, and they sometimes don't, the fervent go mad and/or blind. This is all accepted science, so I don't see why the vegan nonsense got so big. But these are the times we inhabit, which is why don't look at the plant meat losses: we look at the Plant-Based Food Business gains. Since the PBFB are either all the same company or as-good-as because they work together on mutual goals. And these are all in thrawl to the banks and hedge funds who decides, like in Dune, money must flow. Right now, there's huge profits in fake foods that are plant based that people will eat. (Next move: the soy nuggets route, where we see more batter dipped non meat with a sauce packet. I guess it doesn't go bad and can be moved into some other form, like adulterating further the "meat" in fast food. Plant meat might be a loss-leader in the sense that no one wants to buy it or eat it. But if I were one of the PBFB, I would work on how its mere stubborn presence in the meat case can inflict upon customers the famous Fear of Red Meat. Half the headlines the past few years. Everyone "knows" it, by which I mean they have been fooled. Well played, PBFB money! So now we have a sense of guilt and impending doom that sells a lot of deodorant, too. How many of them will compensate... not by turning to the actual pot roast, but to chicken or even pasta dinner. That has a false "healthy" aura in their minds now. Classic three level pricing: the majority will split it down the middle and you get them. What if all that money is actually about scaring people away from animal foods, where the profit margin is low. Making people feel guilty about eating anything but plants. Not enough to turn them vegan -- though that's an influence in the "gosh, if I was that morally strong" kind of way. Since we aren't a Disney princess, but we can wear the costume at Halloween, we will compromise. "I'm trying to get more protein from plants," is another thing I hear. And I get to tell them, "So now you have to eat 30% more?" They don't know. If they google it, I get them. But who am I? When half the headlines they try not to read tells them plant-based is the way they must go. So they go halfway. If that's all they do, that's a lot of money for the people who make money when people eat plants. |
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Oh I agree with what you said about their agenda and how they're going about it. And I know they're everywhere pushing the idea that meat is murder, meat will kill you, you can get all the nutrients you need from plants. (well perhaps you can get all the nutrients you need from plants - IF the plants have enough insects on them... but the plant would need to be positively covered with insects, in which case it's no longer plant based, is it?) I was just thinking more in terms of the nearly $1 BILLION that the Beyond Meat company alone has already lost, and how they're hemorrhaging even more money at an outrageously ridiculous rate - not just not breaking even on their investment, but it's costing them 1-3/4 times as much money as what they're bringing in. And they've been at this for a decade already. How many more fake meat companies are also on their way to losing that kind of money? How long can they possibly keep this up? Do they have literally unlimited funds to continue to push the vegan agenda AND also keep fake meat companies going? I can't imagine they have that kind of funding, which means they can't keep losing money like that and continue to operate indefinitely. Eventually the debt load will catch up with them, and they will be forced to go out of business. That's where I was thinking that if they have the funds to keep their failing business going - when clearly the business is not going to ever stop losing money, much less break even - if they channeled those funds into a massive coordinated vegan campaign, they might have better luck with promoting their agenda. As it is now, it's almost as if they're only half-trying, and the fake meats are actually working against their plant based agenda. (Except for whatever guilt they can elicit in meat eaters who will concede to eat a fake meat occasionally just to soothe their guilt over eating meat most of the time - but not often enough for the fake meat companies to stay afloat.) (not that I want them to do better - I won't be the least bit upset when the fake meat companies go bankrupt and need to close down) |
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