I think it is to be a costly error for Coke. Low carbers will drink diet drinks with zero calories, zero carbs. I may be wrong and their market research may had told them that there is a place for a mid-calorie drink, but I just don't see it.

I drink Diet Coke already. I can't imagine switching to something with that much sugar.

A thought that came to me is that there are a lot of overweight kids nowadays. And they say that one of the reasons is that they drink way too many sugar sweetened drinks, soda being a big one. Ideally, parents should control what their children ingest. But we all know that's easier said than done. I thought that it might be easier to get the children to drink this new soft drink than a straight up diet version.
It's just a thought. Too bad they didn't use splenda as a sweetner though.

c2 has aspertame STILL.... Pepsi Edge has splenda and sugar only.. no aspertame.


I drink Diet Rite because it has no aspertame... which I can't have while trying to get pregnant and doing IVF. But I DO buy the C2 for my husband who has refused to go totally diet because of the aspertame/aftertaste. He seems VERY happy with product so far. Tho as soon as Edge is available in Mass, I'll be buying that one for him instead.

Okay....I remember the SAME arguements when they came out with light BEER.

I was confused, too, but I just want to say this:

I love the commercial. And the song "You can't always get what you want..."

I saw it for the first time in a movie theatre - and while I'm definitely against commercials in movie theatres, it was pretty cool.