Wed, Jan-07-04, 14:46
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Senior Member
Posts: 613
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Plan: Atkins
Stats: 245/234/200
BF:don't care!!
Progress: 24%
Location: London, UK
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Pub Chain Launches Low-Carb Menu
Pub Chain Launches Low-Carb Menu
A PUB chain has became the latest company to join the Atkins diet craze sweeping the UK with the launch of a low-carbohydrate menu.
The high-protein diet, popular with celebrities and rapidly becoming a favourite with other slimmers, has prompted controversy after medical experts warned of its possible effects on long-term health.
But this has not stopped restaurants and sandwich bars offering their own Atkins-friendly range so as not to alienate the growing numbers of anti-carbohydrate dieters.
Now Yates's, which has 130 pubs around the UK, has launched its own Atkins-style menu, with meat, eggs and cheese a prominent feature.
It includes the Yates's Burger, which is chargrilled chicken breast covered in melted cheese, sandwiched between two 6oz beef burgers instead of a bread roll.
And the traditional English breakfast also makes an appearance, but with the toast, fried bread and baked beans sacrificed for an extra large portion of bacon and sausages.
Richard Gornall, Yates's head of food, said: "We are responding to increasing concern about obesity, and we think that consumers are increasingly concerned over their weight.''
Earlier this month Atkins Nutritionals launched a range of Atkins-friendly products for sale in health food shops in the UK, including chocolate bars and milkshakes.
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