If you don't feel you can afford Bragg's, and just go for the supermarket ACV, be aware that this is often just plain distilled vinegar flavored with apple. Even something as "simple" as vinegar requires label reading LOL. Bragg's is not the only one out there, just the best known; check at a health food store or online; you might find other brands of raw ACV. If you are inclined in this direction you can also easily make your own, as long as you have access to apples (organic/unsprayed). Not difficult at all, but has a long-ish wait time for the first batch.