With CoQ10 supplementation, there are a variety of things you could try:

-- generally if you are about 45 or older, you will see better absorption rates from a ubiquinol product vs. the standard (and yes, cheaper) ubiquinone. Ubiquinol is the "active" form of CoQ10; your body will not have to convert it prior to usage. With the standard ubiquinone supplement it does need to be converted into ubiquinol prior to being used - as we get older this conversion process kind of breaks down, which is why ubiquinol can be more readily absorbed and used at times.
-- there are other supplements that optimize the usage of CoQ10; Jarrow Formulas makes a product called "Cell Reset MB" (it's been discontinued, but some online sellers have some left - we have some left at work in our "discontinued" section too) that is good for this but once again expensive.

Cell Reset MB
Ubiquinol