This is what my DH and i have been discussing. He asked me if he should get ready to take out a second mortgage...lol
I thought for a minute they might be a lot cheaper to bring them in line with slim fast, but then thought about the article saying about the fall in slim fast's profits and realised this is probably wishfull thinking.

You've got to give it ago Robert if you can do it, it will make you MILLIONS

Just thought about something, i wonder if Boots and Sim fast are part of the same company? Slim fast's loss of profits would answer why Boots wont sell the sticks and are so down on Atkins.