The most recent Q&A with Megan email I received offered a free month (no obligation) and then $39 a month ongoing. I'm not sure I could benefit from being a member, so I won't use a free month. However, $39 a month is a great deal for those who are getting started with a new dietary lifestyle due to T2D or have health problems including being overweight. The program is sound, and the results speak for themselves. We are seeing new businesses starting up to address this problem with Virta, HEAL Clinics, and IDM being the options today with each having a different business model. I'm probably missing some others, but this is a good sign for those who need solid information and personal interaction to adopt a healthy WOE. DietDoctor.com is an excellent option as well for self-starters.