Walmart has a store brand with "THE MOTHER" for a lot less than Bragg's. I drink it mixed with lemon seltzer water and I actually like the tart taste. Amazingly enough, my 19 month old grandson likes it too, probably because he thinks he's getting something special when he gets to drink "Grammie's Juice". It's really funny that he screws up his face when he drinks it but then says "more!". Don't know if it has anything to do with it, or if the one meal a day, intermittent fasting is causing it, but I had been on ranitidine (zantac) 150 mg twice daily for years due to severe heartburn and since starting ACV and IF have not had to take even one tablet.