"Everybody’s looking for a quick fix and instant gratification," Tartamella-Kimmel said. "It’s hard, even for the savvy consumer, to separate fact from fiction"

Dr. Atkins is hardly offering a quick fix. He says it has to be a permanent change and become a way of life. The low-fat/low calorie diets are more of a "quick fix." The long term success rates for such diets are abyssmal. People just can't sustain that way of eating for the rest of their life.